Digital Marketing

As a digital marketing specialist, you are responsible for the online marketing, planning and execution of the ad campaigns, creative content designing and finding the target audience. You will use digital channels  to generate leads, promote products/services and build brand awareness. The channels include, search engines, social media, websites and Apps. You should be willing to learn advance marketing technology like Facebook pixels, google ads, google analytics, etc. You have to be very creative, ability to think outside the box, very precise and have good writing and designing skills.

What are the roles and responsibilities for Digital Marketer?

• Planning and managing marketing campaigns, analysing metrics, identifying trends that promote a company’s brand, products, and services.
• They research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
• Develop and monitor campaign budgets.
• Manage social media platforms.
• Use analytical tools and prepare accurate reports on the marketing campaign’s overall performance.
• Develop and integrate content marketing strategies.
• The critical role is to keep up to date with current digital trends.
• Managing the contact database and assisting with lead generation activities.
• Coordinate with advertising and media experts to improve marketing results.
• Identify the latest trends and technologies affecting our industry.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Conduct extensive keyword research and web statistics reporting.

Key areas include: 

• • • Social media marketing: Develop a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.
    • Search engine optimisation (SEO): Developing strategies to increase the number of visitors to a website by getting high-ranking placements in search results.
    • Pay per click (PPC) campaigns: It involves sponsored online advertising, paid by the business to appear alongside non-paid search results.
    • Mobile marketing: includes app-based, in-game, location-based and SMS marketing.
    • Affiliate marketing: Here, a business allows other businesses (affiliates) to sell products on their website.

How to Become a Digital Marketer

•           Degree in Marketing
• Certificate in Digital Marketing 

What are the key skills required for Digital Marketing?

• Creative skills
• Interpersonal skills
• Computer skills

What are the career opportunities in Digital Marketing?

• Certificate in Google Analytics
• Certificate in Graphical Designing
• SEM Specialist
• SEO Specialist
• Social media marketing expert
• Website designer
• Digital Marketing specialist
• Marketing Manager