Mass Communication

Mass communication is the process of reaching out to a large number of targeted audiences through the use of mass media like tv, newspapers, magazines, advertisements, social media, radio etc. The means of creation of the message and selection of the right medium to spread it across both are essential in mass communication. Mass Communication is a broad field, which is a combination of journalism, advertising, public relation, photography, film making, content writing etc.

What are the roles and responsibilities in Mass Communication?

• Mass communication involves the transmission of information to large numbers of people through the use of mass media.
• Research, interpret & communicate news and information concerning public affairs through online or broadcast media.
• Interview people in a range of different circumstances.
• Prepare news stories for publication or broadcast.
• They gather and organize information to plan advertising campaigns.
• Work with customers, company officials, sales departments, and advertising agencies.
• Inspect layouts and advertising copy and edit scripts, audio and videotapes, and other promotional material for adherence to specifications.
• Coordinate with the media to disseminate advertising.
• Mass communication builds public opinion through interviews, editorials, articles etc.
• Keep people updated about the latest news and events.
• Promote product or services.

What education is required to study Mass Communication?

• Diploma in Mass communication

What are the key skills required for Mass Communication?

• Editing
• Verbal Communication
• Writing Procedures & Documentation
• Presentation Skills
• Interpersonal Skills

What are the career opportunities in Mass Communication?

• Foreign Correspondent
• Freelance Writer
• Magazine Editor
• Media Analyst
• Media Trainer
• Newscaster
• Newspaper Editor
• Novelist
• Public Relations Specialist
• Radio Producer
• Reporter
• Scriptwriter
• Sportscaster
• TV Host
• Voice-Over Performer
• TV Producer
• TV-Radio Station Manager
• Reporter
• Journalist
• Media planner